Sustainability: Image

CORPORATE SOCIAL RESPONSIBILITY

Our sustainability promise

In today’s world where products come cheaper and faster, and often with lax regulations, we try to make a difference.

Each product that we use has a different environmental footprint. When we look at the ecology of our homes, we find that upholstered furniture is among the items requiring significant amount of material resources.

The concept of “Fast Furniture” is akin to the one of “Fast Fashion”. The term “Fast furniture” refers to the tendency of quickly producing large quantities of cheap and mainly low quality furniture. Large furniture retailers and chains have developed a business model that is encouraging the mass consumption of such pieces of furniture and home accessories. Attractive marketing campaigns and low prices entice customers to buy new products more often than necessary. It is not uncommon that people are obliged to buy new furniture after a move or home renovation. The consequences of this mass and frequent consumption are innumerous pieces of mass-produced items that end up in landfills around the world, which could severely affect the environment and our climate.

Production sustainability has always been important to us. Back in 2009 we created the “Green Sofa” product line – sofas without harmful substances, petroleum products or wood. This line was very successful but at one point we realized that although these products are unique, they still required a myriad of resources.

That is why we looked in a new direction. We have reconsidered and optimized our production processes and supply chain in order to operate in a much more sustainable way, thereby reducing our carbon footprint. These new goals became our top priorities:

Our furniture pieces must have a long life-cycle
Products are manufactured with high-quality raw materials
Finding the right mix between design/ function/ life-cycle

Our way of changing the future is to produce functional, durable and comfortable sofas with a minimum carbon and transportation footprint.

The analysis we performed on the life cycle of our products has led us to the implementation of the following solutions:

Our products must be of the highest quality, and be built as durable as possible so you could enjoy them for a long period of time
To encourage customers to use their furniture longer, we have increased the warranty for some models from 2 to 5 or 10 years. We also offer a new service – upholstery renovation (that is re-upholstery of your current furniture, giving it a new look). This allows and encourages the customer to use it for much longer
Material traceability is key – we make sure we know where our materials come from. Tracking a product’s path from raw materials to the finished merchandise enables us to guarantee the quality throughout the supply chain
We have increased the use of natural and recycled materials
We use as little plastic as possible
We try to decrease our transportation footprint to a “net zero” level
Our packaging is 100% Recyclable
Our products are to be priced affordably, enabling these environmental benefits to reach as many households as possible

We believe sustainability in manufacturing is of utmost importance for the future not only of green furniture but our planet as a whole. That is why we are happy to see the increase of conscious consumption in recent years, with a tendency to choose local products, created with attention to detail and emphasis on quality, while keeping nature in the center. To help overcome the environmental challenges of our time and safeguard our future, we now focus on creating products that cause less environmental damage while serving people longer. In this way, we contribute to building a new society that lives in harmony with nature.

Our principles of social responsibility

Valinor is a socially responsible company that takes its role in society seriously.

We believe that corporate social responsibility is a philosophy that should be shared by every honest business in Bulgaria. We try to put our efforts towards sustainable actions into everything we do.

Promoting the development of local communities, small businesses and sustainable business practices.
We try to promote small and medium-sized businesses from the trading partners' network. It is important to us to create sustainable partnerships and achieve goals by sharing common values with the people we work with.

Support for SOS Children's Villages
It is a joy for us to have the opportunity to invest in the future of children and contribute to building a social society by sharing our products in the name of a noble cause.

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